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January 19, 2014 - No Comments!

Flour Market – Valentine’s Heart-Bake Sale. 8th Feb

We're back! Press Release: Having sold out it’s inaugural event in just under two hours, Flour Market is returning to fulfil an ongoing mission to bring flour to the people. In a bigger, better venue, with nearly twice as many bakers, Flour Market’s Valentine’s Heart-Bake Sale on Saturday February 8 promises to sate your sweet tooth and soothe your savoury cravings for another season.

In the spacious and light-filled new location of The Baron Said on Kerr Street Fitzroy, the Flour Market has added 6 new stall holders to it’s repertoire, each with their own specialty including: crumpets by Dr Marty, waffles by Waffle Jolie, La Belle Miette macrons and more. Savoury and substantial hungers will also be catered for with pies by Pure Pie and steamed buns from Shop Ramen.

Once again Everyday Coffee will be serving brewed coffee by donation with all proceeds to the Familia Moja Bakery Project in Kenya while the Open Season Milk Bar will dish out another fruity line-up of milkshake flavours.

In an effort to avoid a stampede Flour Market are offering a limited release of early bird tickets for entry an hour earlier than general admission.

Meanwhile, Open Season have teamed up with The Hungry Workshop to release a pair of limited edition letterpress Valentine’s cards, each sporting a deliciously romantic pun. As well as a small run of limited-edition FM totes in collaboration with textile designer Sophie Curtain to bag your wares!


December 11, 2013 - No Comments!

Deja-View Pres. Our Vinyl Weighs A Ton (This Is Stones Throw Records)

We're super hyped to be hosting the Australian Premiere of Our Vinyl Weighs A Ton (This Is Stones Throw Records). A feature-length documentary about avant-garde Los Angeles-based Stones Throw Records, its culture and its enigmatic artists. Featuring Peanut Butter Wolf, Madlib, MF Doom, Mayer Hawthorne, Dam-Funk, J Rocc, Oh No, Kanye West, Mike D, Common, ?uestlove, Talib Kweli, Tyler The Creator, Earl Sweatshirt, Ariel Pink, A-Trak, Flying Lotus, Geoff Barrow, and Gaslamp Killer.

Tickets now available at


October 17, 2013 - No Comments!

Flour Market

On Saturday 19th October the inaugural Flour Market will bring together Melbourne’s most exciting, emerging, newly established, artisan and underground bakers. Curated by Everyday Coffee and corralled by Open Season and Magic Johnston, Flour Market is a spring bake sale unlike any other. Croissants, cakes, cookies, bread, babka, brownies, bagels, doughnuts, pies and more will be on offer from a selection of specialists in their field including: Lune, 5 and Dime, Matt Forbes, Tivoli Road. All of the above can be washed down with cool milk shakes and spiders from The Open Season Milk Bar or a hot (or cold) cuppa joe from Everyday Coffee.

Flour Market - Spring Bake Sale
Feat. Lune, 5 and Dime, Matt Forbes, Tivoli Road, Freckle, Bakewell & Co, Sweet Valentyne, Danjo, Everyday Coffee and The Open Season Milk Bar.

Saturday October 19, 9am - 3pm
Magic Johnston. 27-29 Johnston St. Collingwood
instagram: @flour_market
twitter: @flour_market

June 27, 2013 - Comments Off on Deja-View Cinema

Deja-View Cinema

Initiated, curated and run by Open Season, Deja-View is a boutique cinema based in the heart of Collingwood. Operating fortnightly throughout winter and spring in the Magic Johnston Design & Arts cultural complex, Deja-View features a finely curated seasonal program made up of not only the cult classics, but the popcorn-flicks we all know and love. Just like the golden age of VHS, these films will be supported by the original trailers they were meant to be viewed with.

There's a nice little writeup on The Thousands here, or you can check out the season program and full details on our site at

Deja-View Cinema. Magic Johnston. 27-29 Johnston St.
Collingwood, VIC, Australia 3066

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Photos by Adeline & Lumiere