Welcome to Thornbury is Melbourne’s first permanent Bar and Food Truck Stop. Licensed for over 700 people, Welcome to Thornbury is – and always has been – an icon of the area, functioning as a car manufacturing factory for much of the 20th century, and now, as the second largest beer garden and only permanent bar and food truck stop in Melbourne. 'WTT' boasts over 40 different food trucks a month, rotating on a daily basis (up to 7 trucks onsite at once) with a host of craft and crowd pleasing beers on tap. Long story short, it's where you want to be on a sunny afternoon.
Open Season worked alongside at architects at Therefore Studio to conceptualise a theme for the venue then develop the brand around this concept; covering everything from signage to fitout, uniforms, print, web and marketing materials.
Additional photography by Andy Day